FIELD MANUAL — ISSUE 01

The AI Builder's Field Manual

How I use modern AI to build websites, stores, and automated systems — which tools do which jobs, where humans stay in the loop, and when you still need a traditional developer. Free, no gate, nothing to download.

FREE — REPRODUCE FREELY

Over the past year I've built marketing sites, a book-launch site, and a content system that has produced 400+ long-form articles — mostly alone, mostly with AI doing the heavy lifting. People keep asking me the same three questions: what can AI actually build today, what do I build it with, and when is a "real" developer still necessary.

This page is my full answer. It's the manual I'd hand every client before our first call — no hype, no signup wall, and no chapters held back for a paid version.

§ 01

What AI can actually build today

Let me set the range honestly, because most writing about AI is either a sales pitch or a panic.

With today's tools, one careful person can build: a fast, well-designed marketing site. A store or a booking system. An internal tool your team actually uses. A content pipeline producing more long-form work than a human team could. Automated workflows that read, write, sort, and route information — with a database underneath and a custom admin interface on top, so you can run the thing yourself. I have built every item on that list, alone, in weeks rather than months. None of it required a development team.

Two years ago that list would have been dishonest. What changed is that AI stopped being an autocomplete and became a builder that can hold an entire project in view — read the code, change it, and check its own work.

Now the other half. AI will not give you the vision — it has no stake in your business and no opinion about it worth having. And it will not do judgment: it doesn't know when an answer is fluent but wrong, when a page is technically fine but off for your audience, or when a feature shouldn't exist at all. Vision and judgment stay human. Nearly everything between them can be automated.

That's the frame for the rest of this manual: AI is the best construction crew I've ever worked with — and a construction crew still needs someone who knows what the building is for.

§ 02

The stack I actually use

Not a survey of everything that exists — the short list of what I open every working day, and what each piece does in plain words.

Claude Code The builder
An AI pair that writes and edits real code in a real repository on my machine. I describe what I want, review what it did, and steer. It does the typing; I do the judging.
GitHub The memory
Version control — every change to the project, recorded and reversible. When something breaks, we know exactly what changed and can step straight back. No project of mine lives outside it.
Cloudflare The ground
Hosting, domains, serverless functions, storage. Sites load fast everywhere in the world, and for a typical small site the monthly bill rounds to zero.
Supabase The database
When a system needs to remember things — orders, bookings, users, articles — this is where they live. A real database without a database team.
LLM APIs + Python The machinery
The inside of automated workflows: Python scripts calling language models step by step, doing the reading, writing, and sorting that used to eat human hours.

What's missing from the list is deliberate. I used page builders like Lovable and dropped them — the output is bloat you end up fighting. And I don't build on WordPress or similar legacy stacks: that's bloat you pay for forever, in plugins, updates, and hosting. The stack above is smaller, faster, and close to free to run. The honest trade-off: it needs someone who can operate it.

§ 03

The method

The tools are the smaller half. The method decides whether you end up with a system or a mess.

Vision first. I don't start building until I understand what the thing is for and what "working" would mean. This is the one step that cannot be rushed and cannot be delegated to a model — and in my experience, the step people most want to skip.

Then a written plan. What we're building, the exact stack, what I do, what you bring. Deliberately boring. The plan is what the AI executes against; without it, you're improvising — at machine speed.

Then small, verified loops. AI builds fast enough that the temptation is to let it run. I do the opposite: small steps, each one checked — does it run, does it look right, did anything break — committed to version control, then the next step. Slower per step, dramatically faster to something that actually works.

Humans exactly where judgment matters. The largest system I run this way has produced 400+ long-form articles through a 12-stage process. Machines carry the volume; humans sit at fixed gates — setting direction, checking facts and sources, approving what ships. That's not a compromise on automation. It's the thing that makes automation trustworthy.

§ 04

The right tool for the job

If you're mapping your own idea onto a stack, this table is the shortest version of my advice.

You wantI'd reach for
A simple site that looks greatClaude Code + SvelteKit + Cloudflare
A store or a booking systemThe same, plus Supabase and a custom admin interface
An internal tool for your teamA small private web app on the same stack
To automate a repetitive processPython + LLM APIs + human QA gates
Content at scaleA pipeline, not a prompt — staged, with human review
A prototype to test an ideaClaude Code straight to a live URL, in days
A mobile app or a real-time systemA traditional developer — see § 05

§ 05

When you do need a traditional developer

I'm an AI-first builder, end to end. I am not a classic software development shop, and for some projects that difference matters.

You need a traditional developer — usually a team — when the work involves real-time systems where milliseconds matter, heavy custom backends and infrastructure, native mobile apps, or security-critical products: payment infrastructure, health data, anything where a breach is a catastrophe rather than an embarrassment. Those domains reward deep specialist experience and a slower, more defensive engineering culture. AI is useful there too — but as a tool in an expert's hands, not as the whole way of working.

When a project lands in that territory, I'll say so on the first call. I can refer people I trust, and I'm comfortable working alongside a development team — building the site, the content machinery, and the interfaces around their core. What I won't do is stretch this manual over terrain it doesn't cover.

§ 06

Common traps

Almost every failed AI project I've seen up close died from one of these — usually the first.

  • AI output with no quality gate. Generate, publish, repeat. If nobody checks the work, the work isn't done — it's merely produced. This is where AI slop comes from, and readers can smell it.
  • No version control. Building with AI and no history means one bad change with no way back. If your builder can't tell you exactly what changed yesterday, that isn't engineering.
  • Renting bloated tools forever. No-code platforms get you a demo in a day, then bill you monthly for the privilege of never owning it — and buckle the moment you need something they didn't anticipate.
  • Skipping the plan. AI makes starting cheap, which makes building the wrong thing cheap too — and very fast. The plan is not paperwork; it's the steering.
  • Automating a process nobody understands. If no one on the team can do it manually and explain every step, automation just makes the confusion faster. Understand first, then automate.

REVISED AS THE TOOLS CHANGE

The tools in this manual will change; the method won't. Leave your email and the next issue arrives when it ships — with one useful idea a week in between.

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